Mama Foundation for the Arts
Branding, Design Direction, Digital Design
In collaboration with the Mama Foundation for the Arts, we embarked on a brand refresh to revitalize youth interest in Gospel and access to music education. The design system is anchored by an exclamation point and arched windows that fulfill the organization’s “promise to be seen and heard.”
Work done while at ThoughtMatter
Music played a key role in the design and strategy process. Listening sessions, sharing musical experiences, and witnessing performances ignited conversations around “using the body as an instrument, understanding how powerful posture and breathing can be when projecting one's voice.”
