2021 Reflection
Campaign Concept, Art Direction, Design, Design Direction
Reflection is central to the creative process. It encourages clarity, nurtures gratitude and informs how one approaches future endeavors. As 2020 drew to a close, we chose to create a collection of flags. Each a symbol of gratitude for our collaborators throughout the year. These symbolic gifts reflects on the year’s challenges, on our rewarding work, enduring partnerships and social engagement.
Work done while at ThoughtMatter
Themes of solidarity, community and shared values are represented in the concept of a flag. These themes also emerged as a poignant representation of our clients from the past year. For each of our clients, we designed a unique flag that reflects their identity and a core value we share. A minimalist approach often makes for the most powerful symbols. So we kept things simple and used the basic principles of good flag design: flat colors, no text or numbers, no seals or busy designs. We boxed each flag with a short, poetic note as a creative expression of our appreciation.
Flags are created to be flown, hoisted high for all to admire. We photographed each full-size flag in a unique location that calls to mind our clients and their values—a public park, an amphitheater, a community pantry, and even a diner. This gesture communicates the value of the shared spaces we lost in so many months of social distancing, and it shows our optimism as we forge ahead into 2021.
